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Archive | September, 2017

How to Get Super-Targeted Facebook Traffic on Demand

This month we’re continuing our series on how to build your own business using a lead magnet, a squeeze page and Facebook.

How to Get Super-Targeted Facebook Traffic on Demand

First we started with creating the perfect lead magnet that targets your audience and makes them sign up for your list.

Next we covered exactly how to build a squeeze page or landing page that gets those visitors to say, “YES! Add me to your list NOW!”

Today in our third installment, we’re going to cover how to get as much traffic as you want from Facebook. And of course you’re going to send this traffic to your squeeze page to build your targeted list big and fast.

Once you have learned all three of these skills, you can literally go into any market and create a list building machine in just days.

Better still, you can take it one step further and build a complete product funnel behind your lead magnet, offering a tripwire (low ticket) offer, followed by your main offer, followed by a big ticket item.

In fact we are going to cover all of that in our final installment of the series coming next month.

This way your lead generation will completely pay for itself.

And once that happens, you can generate as much traffic on demand as you like without having to come out of pocket financially.

This also means you can build your list as FAST as you like, too.

Do you want a list of 1,000 new subscribers this week?

Or 10,000 subscribers this month? It’s possible when you follow all four steps in this series.

So let’s get started on bringing you as much super-targeted Facebook traffic as you can possibly handle…

If you’ve been following along with the series, you should now have a lead magnet created and a squeeze page in place to capture your new leads.

The next step is traffic.

Of course, there are many ‘free’ methods of traffic generation that actually cost you a great deal of time and effort.

Which is why we like Facebook so much – you can drive as much traffic as you like, whenever you like, once you know what you’re doing.

Facebook Ad Campaign Basics:

Your ad needs to look and feel like something your audience will resonate with. Don’t put a bottle of fingernail polish in your ad if you’re targeting construction workers. Think of who you are targeting as real people, and consider what they WANT.

Things to consider:

1: Your lead magnet should be the perfect ‘present’ to your target audience.

2: Your ad copy is your invitation to get the free lead magnet. Use language that will resonate with your target market. Call out their pain points, talk about the big benefit of your free gift and really entice them with your copy.

3: Your ad image or video (your visual representation) should speak to your audience. You want to convey just how awesome your offer is in every aspect of your ad.

4: Your ad should be consistent with your squeeze page. You want to use similar visuals, similar copy and have nearly the same title as your lead magnet. If things change from the ad to the squeeze page, it will confuse people and they will click away rather than put in their email address.

5: Targeting is crucial – you’ve got to get your campaign in front of the right people. Many marketers target too broadly, or they target the wrong audience, and because of that they don’t get the results they should.

Now we’re going to go more in-depth on each of the above 5…

The Lead Magnet, which is your gift

Just briefly reviewing what we already covered in the previous section on lead magnets – your lead magnet or free offer has to be something your target market WANTS. I know this is super obvious, but I can’t tell you how many times I see the wrong lead magnet offered to the right audience or vice-a-versa.

If your target market is overweight women over 40 years old who want to lose weight, don’t offer a lead magnet on 10 delicious chocolate cake recipes. Yes, you’re probably going to get a lot of overweight women of all ages, but who says they want to lose weight?

Instead, offer a lead magnet called, “Ladies: 5 Surprising Tips To Lose Weight Over The Age Of 40” or something along those lines. This way you are targeting your exact audience, as well as offering them exactly what they want.

Another thing to consider is this: You’re not really giving your lead magnet away. Not really. You are instead selling your lead magnet for the price of an email address. When you view it like this, you realize you need to step up your offer and make it a really good one that your prime prospects are willing to ‘buy’ with their email address.

Your ad copy

Your copy should speak to YOUR market, hit their pain points and talk about the benefit of your offer. And you’ve got to do all of this while sounding like a REAL person.

Remember that this is a SOCIAL platform where people are looking to connect with family and friends, and not to be sold to. So make sure that your copy is personal and written to speak to your market.

There is no template we can give you, because every single market is different, and every lead magnet is different. But we can tell you what all successful ads have in common:

    Speak in terms of benefits and pain points. For example,

    • “Lose the weight forever without going hungry.”
    • “Transform your career without disrupting your life.”
    • “Find the love of your life and never be lonely again.”
    When appropriate, call your target audience out by name. For example, “Attention Programmers…” or “Turning 50?” or “For Single Ladies Only.”

    And when you’re a local business, call out your location as well. “Learn to skydive in Southern California,” or “New Yorkers, let us walk your dog.”

    Use specific numbers when appropriate. For example, “94% of ABC Graduates are employed within 6 months and have an average starting salary of $64,590.”

    Use the bottom section of your ad to help your prospect overcome any doubts they might have. For example, you can use short, to-the-point testimonials to drive your point home. Example: “Using this guide I saved $54,395 in six months!” -Joe Smith

    Have a call to action. Tell them what to do without yelling or hitting them over the head. “Grab your copy here.”

Research plenty of ads for similar products to get ideas. Write as though you are talking to your prospect right there in the room. Don’t waste words. When in doubt, get a copywriter to help you.

And test. Do plenty of testing to see which copy works the best for your lead magnet to hit just the right target audience.

Your ad image or video, also known as the ‘creative’

You can use an image or a video on Facebook, so you’ve got choices.

Your image is what most people see first, before they even read your copy. That’s why it needs to be the most interesting thing in your ad.

Pick something that really represents your offer and the message you’re trying to put out with your copy.

Images can be photos, cartoons, diagrams, etc. It doesn’t need to be elaborate, but it really should help to convey your message.

It’s a literal representation of the message you’re trying to relay to your audience.

You can place a line of copy on your image to very clearly show and say your message.

For example, if your line is, “Don’t bottle up your feelings” for a counseling company, then the image could be bottles that look unhappy (I’ve actually seen this one.)

If the line on your image is, “Turn your subscribers into raving fans,” then the image itself would be a group of raving fans.

You might need to hire a graphic artist to get just the right image, but it will be well worth it.

When looking for images, go to Google, type in your keyword and click images. This will show you which images are clicked on the most for the keyword, and it will give you lots of ideas.

As with the copy, be sure to test your images to see which one works best.

Consistency and congruency

Is your ad congruent with your squeeze page? Imagine your ad is red and purple and talks about going back to college.

But when people click the ad, they are taken to a squeeze page that is green and orange, and talks about making money.

This isn’t congruent but it sure is confusing, which is why people will leave without filling out the squeeze page form.

Maintain consistency throughout your funnel until the person takes the action you’re seeking, which in this case is filling out that squeeze page.

And when you place an offer behind your squeeze page to monetize your entire funnel, you’ll want that to be consistent as well. (We’ll cover monetizing your squeeze funnel next month.)

Three things that must be congruent from your ad to your squeeze page are the design and imagery, the benefits you talk about, and the offer itself.

For the design, you want the same color scheme, layout, imagery and font selection/size/color. This isn’t to say the ad and squeeze page should look exactly the same, but they should look consistent. For example, two different photos of the same woman, the same or very similar colors and the same font.

Make sure you talk about the same benefit(s) and use the same language between the ad and the squeeze page. And maintain the same offer as well. A good way to do this is to use an almost identical headline in the ad and the squeeze page.

Be consistent or you will lose people. It’s that simple. And it makes your job easier, too.

Targeting

Invite the RIGHT people to get your lead magnet. The best campaign placed in front of the wrong people will fail.

Targeting broad keywords does not work well. Instead, target specifics. For example, if you type in a keyword into the Facebook ad platform and it tells you that your potential reach is 20 million people just in the United States, then you’re being far too broad. You need to get more specific and you will get much better results.

Facebook makes targeting fairly easy because they have more interest based data than anyone in the world. Facebook knows exactly what people like because it monitors everything everyone does on the platform.

Facebook not only knows what we’re doing on Facebook, but they also track what we’re doing all over the web.

And all of this is great news for us as marketers, because we can target the very best people – the ones most likely to buy – for our offers.

Facebook has 1.6 BILLION users – guaranteed, many of your future customers are on Facebook.

When you set up your Facebook campaign, you’ll get to a screen that says, “Who do you want your adverts to reach?” This is where you can target based on:

  • Location – target areas where people can buy your products or are already buying your products.
  • Age – don’t assume you know how old your best customers are. If possible, take a survey of the customers you have now – you might be surprised.
  • Gender – again, don’t assume. You might think your best prospects are male, yet it could be you can get a better response from females because no one else in your niche is targeting them.
  • Detailed targeting – this is where the power of Facebook advertising comes from, and we’ll go into more detail below.

Detailed targeting

There are four different categories under detailed targeting:

“Interests” – This is the most powerful option when entering a new market and the place where you should start. You can choose to target people based on their interests, which may include things people share on their timelines, apps they use, pages they like and other activities on and off of Facebook.

“Behaviors and Demographics” – In some cases, depending on your market, they can be very useful. Most of this is based on third party data, and Facebook is trying to match their users with this third party data. This is why it’s not going to be as accurate as targeting interests.

“Custom Audiences” – These are people you’ve already been in touch with. For example, you have their email addresses and you’ve uploaded the data to Facebook, or it’s a list of people who visited your website, or people who interacted with your app, etc. This is useful for retargeting people you’ve already been in touch with, which is why you won’t be using this when you first get started.

“Lookalike Audiences” – This is a way to reach new people who are likely to be interested in your business because they’re similar to your current customers. You can base your lookalike audience on things like data custom audience, conversion tracking pixel, website custom audience and so forth.

In the beginning, you’ll want to just focus on “Interests” and save the other three for later.

Research

When it comes to targeting, research is your best friend and it’s worth your time and effort.

If you don’t learn about your target market, then you’ll never know where to find them. And that’s what your mission is going to be, is to find out where they’re ‘hiding’ within the Facebook platform.

It all comes down to specificity and being able to find the avid members of your market – the people who don’t just like your niche but LOVE it and spend money in it.

“But no one else would”

So how do you find the avid members of a market? By using the “But no one else would” trick.

For example, let’s say your niche is tennis. There are some very famous tennis players that everyone has heard of. There are tennis players that some people have heard of, and others haven’t. But only an AVID tennis fan would have heard about the more obscure players.

If you’re targeting avid tennis fans, then targeting by using the name of an obscure tennis pro will get you only avid tennis fans.

Crazy but true. This trick works so well, you can use it in almost any niche.

Everyone has heard of yoga.

Some people have heard of certain well-known types of yoga.

But if you target an obscure form of yoga that only avid yogi’s would have heard of, then you’ll have the market you’re looking for, and so on.

Think about the ‘who’ or the ‘what’ of your market, that only the most enthusiastic people in your market would know about. That’s a great interest to target. And each market can have several of these, too, not just one.

Questions to ask

Here are a list of questions that you can ask yourself concerning your campaign that I got from Digital Marketer Lab.

Keep in mind that you are asking these questions not for your business in general, but specifically for this one campaign that you are doing, this one lead magnet that you are giving away, and this one audience you are targeting.

Questions:

  • Who are the authority figures, leaders or big brands in your niche?
  • What books or magazines or newspapers does your ideal customer read?
  • What websites do they frequent?
  • Where do they live?
  • What events do they attend?
  • What tools do they use?
  • What is specifically unique about this group?

Make a list for each one, focusing on the areas most specific to your group. In other words, if your market is fly fishing, then general sporting goods stores are far too broad, while a fly fishing magazine could be perfect.

You can do a Google search for each one, such as “Top fly fishers,” “Top fly fishing websites” “Top fly fishing organizations” and so forth.

Other research ideas:

  • Audience insights from Facebook – This lets you find other pages related to your interest, gives demographic data and so forth.
  • Forums – See what people are asking, their reading level and how they talk. You’ll learn how they speak, the keywords and slang they use and more.
  • Buzzsumo – Enter keywords and find out what articles have been shared the most.
  • Amazon – Research books and products in your market, read the reviews and find out how they speak and what they think.

As you can see, research is really important for finding the right people for your audience. If you get this wrong, then the rest of it doesn’t matter.

But if you get it right, you can create a campaign that will pay you for months, years and maybe even as long as you care to run it.

So now you know who to target, you’ve got your ad, your lead magnet and your squeeze page.

Now it’s just a matter of starting your first campaign, monitoring your results and making any changes along the way that you might need.

To set up your campaign, go to Facebook’s Business Manager. Or if you don’t know how to set it up, Facebook will show you exactly what to do here: https://business.facebook.com/

From there you can click on Ads Manager or Power Editor, and again Facebook is very good about showing you exactly what to do to start and run your campaigns.

If you run into anything that doesn’t immediately make sense to you (and it’s possible, the first time you run a campaign) then Google it.

Millions of people and businesses have run Facebook ad campaigns, so I can guarantee you it’s not rocket science.

You may or may not be successful the first time out. It’s entirely possible you’ll mess up and only get a handful of subscribers.

If this happens, don’t panic because it’s all part of the learning process. Remember, every niche and every lead magnet is going to be different. Figure out what went wrong and try again. The secret – as in so many things in life – is to get up one more time than you fall down, and you will be successful.

And by the way, plenty of people have literally made MILLIONS using Facebook ad campaigns. The trick is they learned all they could and then they dove in and made it work for them, just as you will.

Next month we’re going to cover how to make these campaigns self-liquidating, in that you are earning as much or more money than you are spending to build your list.

Once you’ve got this down, there is no limit to how fast you can build your lists of prospects AND buyers. And there’s no reason why you can’t be well on your way to a solid 5 or 6 figure income, either.

See you then!

Building a Facebook Business Page?

15 Things You MUST Know to Get REAL Results

If you want an engaging Facebook business page, here’s what you need to know:

Building a Facebook Business Page?

1: Don’t confuse business pages with personal profiles.

If you create a personal profile for your brand instead of a Facebook Business Page, you’re going to miss out on content creation tools, analytics and paid promotional opportunities.

Worse yet, people will have to send you a friend request before they can engage with you.

2: Don’t create a ‘professional profile’ associated with your business.

Let’s say you have a personal profile on Facebook and you want a second profile for professional reasons. This goes against Facebook’s terms of service and could get you in trouble.

3: Choose a friendly, engaging cover photo.

This cover photo takes up most of the room above the fold on your Page, so you’ll want a high-quality image that attracts and holds your visitors’ attention.

You might consider hiring a professional to create this image for you.

Keep words in the image brief and to the point.

Faces work well at holding attention, and bright colors are good, too.

4: Use a profile picture that’s easy to recognize.

It could be your logo or your headshot if you’re the face of your company.

Being recognizable is important to getting found and liked, so choose your picture carefully and then use it consistently.

5: Fill out your ‘About’ section.

This isn’t visible anymore when visitors arrive on your page, yet it’s still one of the most clicked-on items when they want more information about your business.

Put in your general description, company information, your story or whatever fits for your business.

6: Add a call-to-action button.

This is a great way to drive traffic to your website and build your list. Your call-to-action button might be to have visitors watch a video, sign up to your list and so forth.

7: Post often, but not too often.

If you don’t post for months at a time, then your business does not look professional. Heck, you don’t even appear to be in business anymore.

But if you post non-stop, you’ll likely annoy people.

It’s a matter of finding that happy medium, and that can vary from one business to another.

8: If you have the time to respond, then let fans message you privately.

It’s an awesome idea to let your customers and fans send you private messages – this can result in better customer service, fewer complaints made publicly and even more sales.

However, if you don’t have time to respond to these private messages then it might be best not to enable private messaging.

9: Monitor your page and respond to comments promptly.

You can monitor and respond to comments using the ‘notifications’ tab at the top of the page.

10: Pin important posts to the top of the page.

As you post, older posts get pushed down and buried. But there are times when you want a post to remain at the top, even after you’ve published new posts.

You can pin one post at a time and use these to promote events, offers and announcements.

11: Post visual content in your Timeline.

Photos and videos are up to 40 times more likely to get shared on social media, so take advantage of this fact and share lots of visual content.

12: Consider using live video.

People typically spend more than three times more time watching a Facebook Live video than they do a recorded video.

13: Use Facebook’s targeting tools.

You can target certain audiences with tailor-made updates. Segment by age, gender, relationship, location and so forth, and then send highly targeted messages to those groups for a greater response.

14: Promote your page. A lot.

Create an ad to promote your page, choose your target audience and choose your budget. Make sure your ad is directly targeted to your ideal customer and test.

15: Measure your success.

Dig into your page’s insights to track Facebook-specific engagement metrics. Analyze and adjust as needed.

It might all sound complicated, but you’ll quickly get the hang of everything here.

For more information on creating a Facebook Page, please visit https://www.facebook.com/business/products/pages

Case Study: $17,600 in Five Days on a $297 Investment

A friend of mine who wishes to remain anonymous has agreed to tell you one of his money-making methods. And while he might be leaving some minor details out, I think there is more than enough here to set you on a very similar path if you choose.

Case Study: $17,600 in Five Days on a $297 Investment

This is what he told me…

    “Here’s an example of how I made over $17,600 in five days by investing $297 and a few hours of my time.

    Okay, I didn’t really invest my time – I actually paid a freelancer to do the work for me. But this is something you can easily do yourself if you’re willing to put in a little time.

    I found some dynamite high-quality PLR on free traffic generation. It was good stuff, and even contained some things I didn’t know.

    It included a massive manual, several written bonuses and a sales page.

    And at this price point, I knew that there wouldn’t be a ton of competition, either.

    Frankly, I would have gladly paid a freelancer $1,000 to write this exact same material for me, but in this case it was a simple matter of plunking down the $297 and having it in hand.

    I discarded the sales page because I didn’t want anyone to know this wasn’t my own original stuff.

    Then I had my freelancer go through the written material and put more personality into it, so it sounds like it’s coming from me. He already knows my style so this was easy for him and just took a few hours.

    Next, he broke it up into 24 PDF’s. Each PDF detailed one or two free traffic methods.

    Basically, we were building a course on how to generate free, targeted traffic. And who doesn’t need that?

    Finally, I wrote a new sales letter for it in my own style.

    And I offered two options – they could either make 3 payments of $47 a month, and receive 2 pdf’s each week, or…

    …they could pay $137 up front and get everything at once, plus email support for six weeks.

    Really, I thought the $137 was a no-brainer, since it was cheaper and included email support and they didn’t have to wait to get the entire course.

    Then I sent the offer out to my list, and in 5 days I made over $17,600.

    As to the email support, I hired someone to handle that for me. And I paid them after the money started rolling in so I wasn’t out of pocket on that, either.

    Nice, right?

    But I wasn’t done yet.

    I then made a new offer for $47 a month for 3 months, or $97 one time and everything up front, but NO email support this time.

    And I let affiliates take a crack at selling it.

    I made over $10,000 from that as well, after affiliate commissions were paid.

    Okay, frankly I made a good bit more than $10,000, but I’m not going to say just how much because sometimes it feels like bragging, you know what I mean?

    And here’s the kicker – I’ve done very similar things several times over the past 18 months.

    The numbers are always different, but what never changes is I make a good bit of money with very little work.

    I mean VERY LITTLE WORK.

    I outsource just about anything that needs to be done except the sales copy because I like doing that myself.

    And when I let affiliates sell it, I get a whole new list of buyers, too.”

As you can see, he does quite well with this method. And most impressive of all is how little time he invests into each product.

Some things to consider:

If you don’t have a list, then you’ll need to advertise to make sales or build your list. Even if you want affiliates to promote, you’ll need to get some initial sales yourself to prove that it does indeed sell.

You’ll have to hunt around for great quality PLR. It’s not easy to find, and when you do find it, it generally costs a good deal more than the usual ten bucks or so. But as you can see, if you use it then it’s an excellent investment.

The first time you do this, I suggest you make any changes yourself unless you can afford to hire a professional to do it.

One thing he didn’t mention was the product name – you’ll want to change it to make it sound unique to you.

And I suggest adding your own introduction to the material as well, again to make it your own.

One last thing – there’s no reason why you can’t place some strategic affiliates links in the material. For example, if your course encourages the use of an autoresponder, then give an affiliate link to the service you recommend, and so forth.

And one crazy idea for the road… what if you did all of this, but then you gave away 75% or more of your commissions to affiliates?

If you’re fairly new to marketing, then paying high commissions is an excellent way to attract new affiliates.

You’ll get more of them on board, you’ll sell more products, you’ll build your list of buyers faster, and these same affiliates will be far more interested in promoting your future courses if they already had success promoting your first one.

Just a thought…

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