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Archive | August, 2018

Getting Those Lovely Little Links To Come To You (Link Baiting)

How do you get other websites to want to link to yours? By providing what we call “bait;” content of various forms on your websites that is so enticing or interesting that other website owners just have to link to you.

Getting Those Lovely Little Links To Come To You (Link Baiting)

Here’s a list of link baits that work consistently well…

Run Contests – The key here is to make your contest vote-based. For example, you ask entrants to submit their best answer to a question, and then you allow readers to do the voting. Not only can this become viral – those who enter are also likely to blog about it to their readers, thus providing links to your website.

Egobait – Appealing to the ego of others is a dynamite way to get links. Consider making a list of top movers and shakers in your industry, much like the Forbes 500 (only perhaps not quite that long.) Then contact each person on the list to let them know they made the cut. Odds are every person on your list will then link back to you.

Interviews – Again we’re appealing to the ego, only this time it’s on a one to one basis. Ask for and publish interviews from the influential people in your niche and you can be almost certain you’ll get not just a link from them, but from other websites as well.

Business Links – Join places like the Chamber of Commerce and the Better Business Bureau because they will link to you. Then get your business partners and other non-competing businesses to link to you as well. Anyone you do business with as well as any association that you’re a part of will likely place your link on their website.

Infographics – A good infographic will pay for itself in links back to your website. The key is to make your infographic timely, relevant and above all interesting. Check the resources section of this newsletter for 20 different infographic resources – everything from building your own periodic table (perhaps the periodic table of online marketing?) to creating typography infographics (such as word clouds, only better.)

Stories – Who doesn’t like a great story? Whether it’s written or on video, keep it tight, succinct and above all, interesting.

Drawings, Cartoons, Artwork, Amazing Photography, Etc. – Anything that visually pops can be a backlink magnet.

Videos – Okay, this one is so obvious I almost didn’t include it. But what makes people want to link to a video? The number one thing is humor. After that, great info conveyed in less than 5 minutes can work well, as can anything strange and unusual. Also, if you employ the element of surprise, so much the better. This doesn’t necessarily mean you show a tranquil scene and then have a scary screaming zombie-like face flash in front of the screen – just do the unexpected and you’ll increase the odds of getting backlinks.

Example: If you’ve got 10 dynamite tips on how to do something, deliver those tips in 60 seconds while standing on your head. Or deliver the tips with a timer running, and if you don’t get the tips covered in the time allotted, something surprising happens.

Use Social Media – The more tweets you can get on your content, the more Google Love you’re likely to get. And the more likes you get on Facebook, the more Bing will appreciate you. What’s the best way to get tweets and likes? First, create great content. Second, ASK your readers to like and tweet it.

Compile Content – There are several ways to do this. The oldest and perhaps easiest is to make a list of the best blog posts and articles you read this week. Another method is to aggregate content on a specific niche. You’ll want to be timely and comprehensive in doing this because it will make you the “go-to” site for that topic and you’ll get backlinks like crazy.

Cosmo-type Quizzes – Ladies, you know what we’re talking about. Guys, inside Cosmopolitan magazine you’ll find a quiz. It’s maybe 3 to 10 questions long, it’s fun to take, and the answers reveal something about the person taking the quiz. If you can make it interesting enough, people will want to share their answers (and the quiz) with others.

Submit Your Site to CSS Galleries – If your website has a great CSS design (or if you’re ready to get one) then you might want to submit your website to CSS Galleries. http://thecssgallerylist.com/ will submit your website to 100 galleries for $20, and those galleries that accept your site will of course provide you with a quality backlink.

Were any of these a surprise to you? Link baiting isn’t hard, it’s simply a matter of keeping your eyes open to the possibilities. Always be thinking, “How can I get great links?” Or when you see a site you want your link on, ask yourself the best way to go about it. Sometimes it really is as easy as ASKING for the link.

What’s Pinterest and How Can It Help Me?

Pinterest is a social media website, best described as a visual version of Delicious and other link saving services. It’s grown like gangbusters since its launch in March of 2010, with 200+ million monthly active users.

What's Pinterest and How Can It Help Me?

Why is Pinterest so popular? It’s fun, it’s easy, and it’s about discovering the unexpected. It’s all about interests, not friends, and unlike Facebook and Twitter that is continuously streaming content, the pinboards stay put. Perhaps best of all, it can be about anything – any pinboard you create can be about any topic, and you can create as many pinboards as you like.

“Pinning,” as they call it, is adding photos (images) to a “pinboard.” You can either add images from websites using the “Pin It” button, or you can upload images from your computer. Now here’s the good part: Each pin added using the Pin It button links back to the site it came from.

So if your visitors are pinning your photos, two things are happening. First, you’re getting backlinks. Second, you could potentially receive traffic. When someone clicks on one of your photos inside of Pinterest, they are first taken to the pin page, and a second click takes them to your website. Imagine if you have intriguing, eye-popping photos that make people want to know more – you could receive free traffic and potentially newsletter sign-ups and perhaps even sales if you play this right.

And videos can be pinned as well. If a video link is pinned, Pinterest embeds the video inside the pin. Then there are repins and likes, potentially making your images and videos go viral and enter the conversations on Twitter and Facebook.

A repin adds an image someone finds while browsing Pinterest to their own board. No matter how many times an image is repinned, the source-link of the image is maintained.

If for any reason you don’t want images your website to be pinned, simply add the following code snippet to the head of any page on your site:

<meta name=”pinterest” content=”nopin” />

When a user tries to pin from your site, they will see this message: “This site doesn’t allow pinning to Pinterest. Please contact the owner with any questions. Thanks for visiting!”

Once you’ve joined Pinterest you’ll want to create your Pinterest profile and get the “follow” button for your website. Give your readers a reason to follow you on Pinterest by offering them useful content beyond whatever you’re marketing. You might pin images that inspire you and your company, images of your customers enjoying your products, etc.

Create daily pins to promote your brand, create contests to engage your audience and get them to your website, create a “See who pinned our products this week” section on your newsletter, etc. There are many ways to use Pinterest to spread the word about your products. Just think – a single photo can get pinned hundreds of times, making it just as viral as a great Tweet.

One of my favorite ideas is the “Pin it to Win It” contest theme, where you reward your customers for adding your products to their pinboards. But remember that it’s not all about you or your products – make sure you’re providing useful content such as “Insider Tips” and “Latest News” for your niche.

Explore Pinterest, and have fun with it. It can be a create source for new ideas, and new connections in growing your business and brand online.

4 Reasons To Seriously Consider Using Guest Bloggers

If you have a blog you might want to consider allowing others to post on it. Here’s why:

4 Reasons To Seriously Consider Using Guest Bloggers

1. Guest bloggers create content for you, meaning you either a) don’t have to create as much content or b) you can have even more content on your blog without the extra work.

2. Guest bloggers know things you don’t. You’ve got your expertise and they’ve got theirs, and while you could take the time to master what they already know, it’s far easier to simply let them write about it.

Bonus: You look just as smart whether you write it yourself or get a guest blogger to do it for you.

3. Guest bloggers see things differently. Let’s face it, reading everything from the same perspective can get tiresome. Allow your readers to see different perspectives and it will keep your blog relevant and interesting.

4. Guest bloggers bring friends. They tell their followers about their guest posts, bringing fresh traffic to your blog.

Diversity is a big key to success in every field. Don’t always “go it alone”. Invite others into your fold. Then sit back and watch in appreciation as your business and influence grows.

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