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Archive | February, 2019

11 Tips for Dominating Page 1 of Google

If your goal is to rank #1 on Google, that’s a great goal. But an even better goal is to rank #1, #2 and #0, totally dominating that first page. What’s #0? It’s the answer box at the top of the search results. Here are 11 tips for dominating Page #1…

11 Tips for Dominating Page 1 of Google

1: Have not one, but TWO authoritative websites with great content that both rank for the same keyword. This can get you the #1 and #2 spots.

2: Do a good job of optimizing your H1, of having great title tags, and providing the answer people are looking for with the particular search term or search query, and you can rank #0.

3: The most appealing title tags get the most clicks. The most clicks get Google’s attention and places you higher or even at the top of the listings. Use tools like Clickflow to check your pages and run A/B tests on multiple pages for your term.

4: When trying to rank for a term, have lots of similar content that is NOT duplicated. For example, if your term is dog training, have one post on basic dog training, one post on dog training for puppies, one on dog training for problem dogs, one on dog training mistakes and so forth.

5: Cross link all of your related posts for that search term.

6: Test your title tags to see how appealing they are. If people aren’t clicking, then Google’s not going to be ranking them.

7: If you don’t want to pay for Google Ads to be on page 1 of Google, consider paying for remarketing for search ads. Now you’re targeting people who have already been to your site, which means they have already qualified themselves as possibly good prospects.

8: If you get #0 and #1 and / or #2, and you also have an ad as well, it’s going to make you look like the authority for that term to anyone searching.

9: You can make multiple sites for your keywords. These don’t have to all be your sites. You could have a Facebook business page, a LinkedIn profile, guest posting on someone’s site, etc.

10: Update your content. The older your content, the lower it’s going to rank. If you update the content, your rankings will tend to improve.

11: Use Ahrefs Link Intersect to find out who links to your competitors, but not to your site. Contact them, let them know about your posts, and get them to link back to you to help you with your ranking.

It is possible to dominate page 1 of Google. Yes, it takes work and dedication. But the rewards can be significant.

The Omni-Channel Approach to Marketing

Old school marketing said to create a lot of written content and call it a day. And for a time, that worked really, really well. Fast forward to today, and written content is still great and it’s still needed, but it is not enough.

The Omni-Channel Approach to Marketing

You’ve also got to be doing podcasts, videos and live events; not only on your site, but on social media and also as a guest on other people’s shows and websites.

And while that might sound like a lot to do, consider this:

First, you write one long blog post.

Then from that blog post, you have enough information to do one or two short (5 to 10 minutes) podcasts. Yes, short podcasts work, and in fact they’re more likely to get listened to than long ones. When you do a short podcast, you cut straight to the heart of the matter, and that is what listeners want.

Also, from that same blog post, you can do a couple of videos and post those. And while you’re at it, you might have an infographic done, too.

Then maybe you do a Q and A on your site or social media.

Then you do some guest appearances on other people’s podcasts or live events, and so forth.

The information you offer in one really good blog post can be repurposed many times over and get you seen and heard all over the internet.

Good idea, right? This is exactly what some of the biggest people online are doing, which is why they’re big. They show up everywhere, they offer great info, and people really feel like they get to know them because they hear their voices or even see them in videos.

You might be thinking that people will get sick of you talking about the same info that’s already in your long blog post. But the people who read the blog post from start to finish are usually not the ones who listen to your podcasts, or the ones who watch you on video.

You’re expanding your reach and expanding your audience.

And if someone does read your post AND listen to your podcast AND watcs your live events or videos, do you think they will REMEMBER you?

That’s the point!

You’ve now made a lasting impression, and the next time they see your name on anything, they are much more likely to pay close attention to it.

If, right now, you’re only writing blog posts, don’t panic. Pick one thing – maybe podcasting – and learn how to do it. Then just start DOING it.

Yes, you might be terrible at first. That’s okay. If you’re really that bad, throw out the first few until you start to get the hang of it.

Once you master that channel, pick another one, and so forth.

It’s not about working harder – you don’t need original content for every single channel. It’s about working smarter.

Just as you would send out similar info on several different social media sites (perhaps letting people know about your latest blog post) so, too, you will be using similar info across these different marketing channels.

It’s what the most successful marketers are doing. And if they can learn how to do it, so can you.

Case Study: Set and Forget $2,850 a Month

First the disclaimer – your results will vary. Maybe greatly. I don’t have a clue. But what I’m about to share with you is definitely working for at least one individual, and he’s doing it simultaneously in 3 different niches, too.

Case Study: Set and Forget $2,850 a Month

This fellow (we’ll call him Joe) is a techie guy. He’s not a writer, he doesn’t consider himself to be a marketer, but he has latched onto a method that allows him to make money on autopilot, once he has his system set up.

Here’s how it works:

He chooses a niche. So far, he’s in weight loss, make money online and personal development. Actually, his niches are a little more targeted than that, but you get the idea. I have to keep some of this general so as to not step on his financial toes.

Once he’s chosen a niche, he goes digging for evergreen affiliate products that are a good fit. You can use products from any place you please, as long as those products are likely to be around for at least a few months or longer.

Depending on the niche, he chooses either 13 products or 26 products. Personally, I like 26 products, but it’s up to you.

Next, he hires someone to write emails for him – an entire year’s worth – to put in his autoresponder. Each week he promotes one of the products. Once he’s rotated through the list of products, he starts over with the first one again.

He’s sending out 3 emails each week, but you could do as many as you like. Of course, the more emails you have sent out, the more you’ll need to have written.

Or… if you’re good at writing, you can write your own emails. Yes, it takes time, but writing them in your own voice can be truly beneficial. That way if you decide to promote additional products to your list – for example, products that are only available for a short time – the emails will all be written in the same style.

Here’s what I would recommend: Either send out 5 or 7 emails a week via autoresponder and send nothing else to your list. This way you are truly hands off.

The emails should be a good mixture of content, sales, quotes, stories, observations, case studies and anything else that will interest your list.

Include a buy link in every email, even if it’s just in the P.S.

Once you have your emails ready to go in your autoresponder, you’ll need a big, fat, juicy lead magnet to attract tons of subscribers. For this, Joe likes to buy a course, have the entire thing rewritten and presented in an entirely new way (no plagiarism!) and give that away as his lead magnet.

His freebie is wonderful looking and so valuable, he gets over a 70% opt-in rate in 2 out of 3 of his niches. You’ll find your opt-in rates tend to be higher when you’re NOT in the internet marketing niche – hint hint.

Once you’ve got your squeeze page set up with your juicy lead magnet, it’s time to build your list. You can buy clicks from Facebook or where ever you like, but Joe buys all of his clicks from solo ads. Yes, it does take more digging to find solo ads outside of the online marketing niche, but they are available and totally worth it.

Joe spends less about $1,000 a month on solo ads, and he clears roughly $2,850 after expenses. This number is rising as more subscribers come onto his list.

Naturally, you can grow your list as fast or slow as you like, depending on how much money you’re willing to invest. But if you’re clearing $2.85 after expenses for each dollar you spend, wouldn’t you be sending a lot of traffic to your squeeze page? I would.

Notes:

1: You don’t have to write ALL of your emails ahead of time. If you stay one week ahead of your very first subscriber, you can write them throughout the year.

This way you can get started on list building sooner, and you’ll have plenty of incentive to keep writing those emails.

2: I’m using 1 year as an example because that’s how Joe set up his autoresponders, but there is no reason why you can’t continue to send out more emails beyond a year.

You can either write new emails promoting new products, or reuse your old emails. That’s right – send out the same year long sequence twice. Almost no one will ever notice.

I mean, think about it… do you remember the emails you got a YEAR ago? Not likely. You probably don’t even remember some of the products you bought a year ago.

3: There is some maintenance involved. You’ve got to check your links from time to time to make sure they still work. And of course, you’ve got to buy the solo ads or advertising.

4: This takes time to become profitable. You’ll be out of pocket for a bit. It took Joe several weeks to get into profit, but he did outsource his emails. If you write your own, it probably won’t take as long.

5: You could do this in as many niches as you like, as long as there are affiliate products to promote for that niche.

6: You can promote additional products to your lists. For example, if your friend Sue is doing a big launch of her new product that will only be available to two weeks, you might promote it to your list. Send those emails on the days when the autoresponder isn’t sending, or pause the autoresponder during this period of time.

7: Set your autoresponder to send out the emails a second time each day to those who didn’t open the first email. This little step can as much as double your income.

After all, not everyone will see your email the first time you send it out, so why not give them a second chance?

While there is nothing earth shattering or revolutionary about this method, it can work regardless of whether or not you’re a ‘marketer.’

Remember, Joe is a technical kind of guy. He doesn’t know much about marketing and doesn’t really want to learn marketing, either. He simply wanted some extra income, and that’s exactly what he’s got.

By outsourcing the writing to professionals if it’s not your cup of tea, you can still enjoy the profits of email marketing, and do it in a way that takes almost no time once you have it set up and running.

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