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How to Get More Eyeballs On Your Content

So you slaved over your latest blogpost – and nobody tweeted it or shared it on Facebook? Or perhaps you wrote a dozen new articles – and all you hear are the sounds of tumbleweeds drifting across your screen?

How to Get More Eyeballs On Your Content

It’s harder and harder these days to capture attention – namely because attention spans are getting shorter as people are deluged with more and more things to watch/read/do.

Here are some fast tips to make your writing – shall we say – more readable.

Forget your honors English class and write like people speak. Not sure if you are? Try reading your writing out loud. If it’s awkward or stilted, work on it.

Break it up. Seriously. Ever get an email that’s a one page paragraph? Could you read it? DID you read it?

Hit the enter key like this.

Often.

Use subheads. People like to scan what they’re reading, and if something captures their attention they dig deeper. That’s why you want to add subheads to your blog posts and articles.

Not Sure What A Subhead Is?

It’s like a mini headline inside your article or blog post. See the line above.

Bold your important points. If you make your key concepts bold, the scanning eye will see them and often stop to read the complete sentence.

Use photos. Photos catch the eye like nothing else. Better yet, use photos that have at least one face in them. Studies show the eyes will linger longer on a photo of a face.

Caption your photos. The second most read copy on a page is the photo caption, so make it count. Don’t just write one or two words – think of it as a headline to generate interest. If you need two or three lines, go for it.

Use bullets and numbered lists. What’s typically the third most read part of a sales letter? The bullets. (No surprise – headline and photo captions are the first 2.)

Use links. Link to relevant info on your own website and to your research on external websites. Internal links keep your readers on your website longer, while external links show that you’ve done your research and know what you’re talking about.

Implement these simple tips and you’ll get more people paying attention to your content. With a little bit of practice, you might even give late night television a run for their money.

5 Ways to Make Your Email Stand Out

To make your email stand out and get it opened, make it clear that your email is useful to the reader, that it’s specific to what they want or need to know, and that it it’s also unique.

5 Ways to Make Your Email Stand Out

Here are a few additional tips to help ensure you get the most bang for your email buck…

Identify yourself. Don’t send an email from a generic name in the hope of confusing them into opening it – they’ll just resent you for it. Use your own personal name.

Always send your emails from the SAME name. You’re building brand loyalty, even when that brand is you. So if you keep changing your “from” line, even if it changes from “Bob Smith” to “Robert Smith” to “Bob,” you’re confusing your recipients.

Don’t pretend your email is what it’s not. More and more we see emails that say, “Your order is complete” or “Here is your download link” something similar, when it’s got nothing to do with anything the receiver ordered. This is spammy at best and downright deceptive at worst.

Create urgency SOMETIMES. Urgency works best in moderation. If every email you send screams, “Time is running out!” “The price is going up!” “There are only 3 copies left!” Then you’re going to become like the boy who cried wolf, and you know what happened to him – he cried wolf so many times, that when a real wolf actually showed up, nobody came to his rescue because nobody believed him. So the wolf ate him up.

Be brief. Yes, there are times when you have to send a longer email, but also send short ones. Remember, more and more of your subscribers are reading your emails on mobile devices, and in a distracted state. Keep your email messages succinct and to the point.

Email marketing remains one of the greatest forms of direct response marketing in history, and you can significantly improve your results if you keep these simple tips in mind when you prepare to send out your next email broadcast to your subscribers.

27 Tips To Strengthen Your Online Influence

How do you influence others over the Internet? Whether you want to change a mind or make a sale, the better you are at influencing, the more you’ll get what it is that you want.

27 Tips To Strengthen Your Online Influence

With that in mind here are 27 tips in no particular order to strengthen your own online influence and get more of what you seek.

Pick one niche and become the master of that niche. The thinner you spread yourself, the less influence you have. That’s why you want to thoroughly cover one niche rather than haphazardly trying to cover several of them.

Get out of your own online world and into new communities. We tend to get stuck in a rut of our own making, and we view the world from that one perspective that we’ve chosen. But if you’re going to influence others, you need to hang out with them, experience their world and see what makes them tick.

Build long term relationships. The longer and better you know someone, the more influence you have in that relationship. Work on making your customers stick to you for years, until they’re sure you’re a friend and there’s no hesitation on their part when you recommend something. The oldest customers are almost always the least skeptical and most trusting because you’ve taken the time to really get to know them.

Be authentic and consistent. If you are being your true authentic self, it will show. And in being authentic, you never have to worry about being consistent. You know how a liar has trouble keeping his stories straight? As the real, honest authentic you, you’ll only have one story – yours.

Know who your target prospects are and then find other people who already have your prospects on their lists. Now co-create products with those people to put yourself in front of your prospects. Instant influence!

Speak for those who are afraid to speak. Sometimes it takes guts to say what needs to be said. Become the person in the theater who asks the noisy patron to be silent, and the rest of the theater will love you. It works the same way online – be the one to speak up for others and you will have influence over those you speak for.

Give. Lots. Often. Too often we are focused on our goals, our business, and on ourselves. Try giving as much as you can and as often as you can without thought of what you might get in return.

Be passionate. No one follows a mediocre, middle of the road person. People follow others who are passionate in their beliefs. An ounce of passion will out sway and out influence a pound of reasoning and logic nearly every time.

Share the internal stuff. Having a nightmare moving your website? Confounded by the speaker in the conference you’re sitting in? Thrilled that you just got a great big order? We’re taught to always keep it professional, but it’s through sharing both the good and bad that people feel they know you and your business.

Create video content for your niche. In your videos, be bold, be passionate, be exciting. Don’t be afraid to make mistakes, just correct them and keep going. Be human. Be fun. And distribute your videos like crazy.

Share good content today. Tomorrow. Every day.

Tell stories. Who doesn’t love stories? And who can’t be influenced by the right story? Learn to become a master at storytelling and you can persuade even the most ardent enemy into joining your side.

Focus on a smaller niche. It’s hard to exert influence when you are one of 10,000 bloggers writing about weight loss – it’s easy to be influential when you are writing about weight loss for new moms in the Phoenix area.

Choose 5 to 10 people you admire in your niche and gradually get to know them. Share their stuff with your readers, ‘like’ their posts, ask them questions and pull them into your circle of influence. And don’t forget to thank them for what they have done for you, how they have influenced you, for the insights they’ve given you along the way.

Share yourself. Share your ideas, your thoughts, your ambitions – share what you’re doing today or what you did today. Not the, “I ate oatmeal” stuff, but rather the, “I thought about my grandad today and wondered what he would do if faced with this decision.” People listen when you share what’s close to your heart.

Align yourself with the best people in your niche. Not necessarily those who are making the most money, but rather those who are doing the best work and helping the most people. Those are the people you want as partners.

Don’t worry about how you’re going to get attention. Instead, make or do something worthwhile, something worth talking about.

Be different. Defy convention and do what others aren’t doing and say what others aren’t saying. People notice those who dare to be different.

Do interviews. Even if you have to get a friend to interview you, just do it. Get it online and make sure it’s seen by your people.

Become an advocate. Identify people on their way up in your niche and help them to succeed. By becoming their advocate, they in turn become yours.

Get people talking. People want to express themselves and they want to be heard. But start simple. Ask if they prefer smooth or crunchy peanut butter, or what their favorite food is. Work up to the bigger stuff. There may be no greater source of influence than simply listening – REALLY listening – to your people.

Choose who to influence by micro-targeting to find just the right people for your blog – product – niche – service. Only want women in their 30’s who work in Albuquerque New Mexico? Use Facebook advertising to find those people.

Make connections online, and then every chance you get, meet them in the real world. This might be at a conference, or it might be locally. Nothing beats meeting face to face.

Put your business ahead of your own fame. Sure you can become the top dog on a forum, but is it enhancing your business? If not, why are you doing it – for the fame? Keep your eye on your business goals, and if what you’re doing doesn’t further those goals, you probably shouldn’t be doing it.

Stop talking about your products and services and start talking about your customer. No matter what you write or say, always keep in mind, “Is this what the customer wants to know? Am I communicating with them, or just tooting my own horn?” They don’t care how much you know until they know how much you care is as true today as it was before the Internet.

Be the go-to person of your niche for content. Filter and aggregate your niches content so that your website is a one-stop-shop for the latest news.

Have a point of view. Sure, not everyone will share it – but that’s a good thing. Those who do share it will follow you anywhere.

Leverage some or all of these tips, and you’ll become a better influencer in all you do.

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