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From Kmart Employee to Multi-Millionaire

Manny Khoshbin arrived in the U.S. at age 14 when his family fled civil unrest in Iran. They were penniless and lived in a station wagon for weeks before finally affording an apartment. Manny got his first job at Kmart, stocking shelves for $3.15 an hour. Fast forward to today and he’s a multi-millionaire.

From Kmart Employee to Multi-Millionaire

His advice?

  • Have BIG Goals. “Average goal-setting techniques create average results, Khoshbinn warns. He says you need to be more aggressive in charting exactly where you want to be in 1, 2, 5, 10 and 20 years. “Set goals you can 100 percent commit to each year, and then stick to them.”
  • Make a Plan. “You can’t drive from point A to B if you can’t see where you’re going,” Khoshbin says. So plan every step of the journey to achieving each one of your 1, 2, 5, 10 and 20 year goals.
  • Learn from the Best. To get to the top, you must become really good at what you do. Surround yourself with successful, like-minded people and learn everything that you can about your business. Experts aren’t born, they’re made, which means you can become an expert at whatever you choose.
  • Check in Every Week. Once a week sit down with your goal list and see if you’re on the right path. Make adjustments, decide what needs to be done and let your subconscious find the solutions and paths to achieving your goals throughout the week.
  • Be Stubborn. Too many people give up before they reach their goal. Remind yourself daily on why you are doing this in the first place.
    You might want to write out your big “Why” and tack it to the wall in front of your desk, to be reminded daily of why you are working hard to achieve your dreams.

One last note: If a Kmart stock boy can become a multi-millionaire… what can you accomplish?

15 Tips for Increase the Size of Your Sales

Why sell $10 of stuff when you can sell $20?

Or to put it another way… if you normally sell $5,000 of products a month, and you increase that amount by just 20%, you’re selling an extra $12,000 of products per year.

15 Tips for Increase the Size of Your Sales

Here are some tips to make it happen painlessly and nearly effortlessly:

1: Offer additional offers on the order form, after they start to put info on the form. By waiting to make the offer until after they’re begun the checkout process, you greatly increase the odds they won’t abandon the cart and they will take the extra offer.

2: Let them know that customers who bought product “X” also bought product “Y.” You can do this before the actual sale, during the checkout process or afterwards in an upsell or follow up.

3: Another way to word the “X” and “Y” product proposition is this: “Successful [investors] who bought “X” also bought “Y”, and as a result saw an additional [12%] increase in [profits.]

4: After the sale, send them an, “Important Alert: Because you bought “X,” you get to try “Y” at a preferential rate. Because it will do [benefits] we highly encourage you to try it immediately. And with our no excuses guarantee, we’ll take all the risk and you get all the benefits.”

5: Make a deal with another product owner to sell one of their products on the order page at a steep discount. “Special Bonus for my customers ONLY: When you order right now, you can add [Joe’s Colossal Traffic Course] that normally costs $299 for just $19 more.” You make more money and Joe gets to add to his list of buyers.

6: Add a subscription bonus into the sales package. “When you buy today, you get a [3] month free subscription to [The ABC] membership. If you like it, do nothing and you will be billed $29 a month starting in month 4.”

7: Add a subscription bonus with no auto-billing. If you have a subscription – such as software – that people love and get addicted to, you might add it as a free bonus without the auto billing. People use your free subscription, get hooked and then they have to subscribe to the paid version when their trial runs out.

8: Offer an upgrade to a premium version of your product, such as a physical copy that is mailed to them, or a deluxe version that includes tutorials, case studies, etc.

9: Marketing test bump: At the end of your offer and before the purchase, because they are a first time buyer (or whatever reason you want to use) and you want to ensure their success, you’re going to let them also have “X” product, which usually sells for [$], for only [$]. This works really well when the second product provides help in implementing the first product. For example, if your product teaches someone how to build a website, the bump could be a hosting package or a WordPress theme.

10: Add an interpersonal, interactive experience. For example, you might offer an upgrade that includes live conference calls or even live one-on-one coaching.

11: If applicable, offer continuous updates for a certain period of time for a larger price.

12: If your price is big, offer to take payments. For example, you might offer to take 5 payments of $99 instead of one payment of $447 for your course.

13: Offer templates as an upgrade. “It took me years to develop this, to learn exactly what to do, say, etc., and it’s made me [$x], but you can have it for only [$].

14: Offer a critiquing service as an upgrade. For example, if you’re teaching coding, website building, copywriting, how to create a dating profile that works, etc., then offer to critique their work for an added fee.

15: Offer advanced training in the form of teleseminars, webinars, live in person seminars, etc. And by the way, you don’t have to be the expert – you can get experts to do this for you. For example, if you’re selling someone else’s product, ask them to do a live webinar for your buyers.

BONUS Method: Presell a product you’re about to launch. If you’ve got a related product that’s coming out in the next 1-3 months, offer it at a discount to your buyers today. This method is so powerful, Jay Abraham used it to sell $2.5 million of a subscription that didn’t even go live for 6 months after he started promoting it.

Your results will vary 😉

3 MORE Highly Effective Email List Building Techniques for 2017

Last month we covered 3 ways to list build that are working especially well this year. If you missed the article, you might want to go back and see how to build your list with Facebook Live Videos, Guest Posting with Upgrades and Hosting a Virtual Summit.

3 MORE Highly Effective Email List Building Techniques for 2017

Today we have three more list building techniques that are working really well this year.

And before we get started, I just had a thought: What if you implemented all 6 of these techniques in the next 60 days? Can you imagine just how fast your list might grow?

Hmmm. Something worth thinking about. And definitely something worth doing. That’s because if your list isn’t growing, odds are your income is either stagnant if you’re lucky, or diminishing if you’re like most marketers.

The fact is, there are two kinds of customers who tend to buy the most stuff from you. One is the fan who will buy most anything you recommend or create. The second is the new list member who right now thinks you’re hot stuff. And you are! But the problem is, sooner or later they will latch onto someone else or lose interest in the topic, and then they’re not such a great customer any more.

Which is why you always need to be list building.

Let’s get started:

Method #1: Give the Bonus

This one is simple and quick. You take one of your products and offer it to someone who is about to launch a product. Your product then becomes the bonus to their product.

To be effective, you should offer a product that is currently selling well or at least recently sold well. This will make it easier for the product launcher to say yes.

Your product should also be an excellent fit while not duplicating content. For example, if they’re selling a course on meditation, you might offer your product on getting great sleep, easing stress or thinking more clearly – all benefits of meditation.

Everyone who buys the product from the launch will be added to your list, so you can send them the freebie.

Method #2: Do Webinar Giveaways

When you publish a new blog post on how to do something or achieve some kind of results, give a free webinar, too.

To entice people onto the webinar and get them to join your list, you’re going to offer an incentive. It should be something people love that is very closely related to the blog post topic.

Once people get on your webinar, let them know how to get the freebie, teach the content in the blog post, and at the end pitch your paid product that is directly related to the blog post.

Here’s what the sequence looks like:

  • Publish a blog post
  • Offer a free webinar to blog post readers
  • Let everyone on social media know about the webinar as well
  • The incentive to get on the webinar is that you are teaching the content in the blog post (and then some) AND giving away something really enticing and valuable.
  • On the webinar, give them the URL to download the freebie (they give their email address so you know where to send it). Teach the blog post content. And pitch a product that is directly related to the blog post.

Don’t forget to record the webinar and place it on the blog post. This will keep new people coming to the webinar and signing up for the enticing freebie, as well as buying your paid product.

And of course you can continue to send people to the recorded webinar via social media.

Rinse and repeat.

Method #3: Get New Subscribers to Tell Their Friends

Using a tool such as SmartBribe you can bribe your brand new subscribers to tell other people about you via social media.

Here’s how it works:

You need a lead magnet. Identify the most popular and awesome free thing you give away. Or create something new, or even use one of your products as your lead magnet – whatever works for you.

Then you set up SmartBribe to give away something even BETTER (or something that adds additional value) on the thank you page in exchange for people telling their friends about you.

Once your new subscribers tell their friends about you via Twitter and email, they’ll get the even more awesome thing.

A word of caution: Most people will read this article and do nothing.

A small handful will choose one list building technique and use it to quickly add more subscribers.

But only the truly motivated will use all 6 techniques – those in this article and the one that appeared last month – to build their lists at an exponential rate.

And those are the folks who will be earning 6 figures a year from now.

Just sayin’.

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