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How to Create Raving Fans for Your Brand

Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing within a few months? How is it that an Oprah becomes an icon, while dozens of other talk show hosts quickly fall into oblivion? Why do brands like Nike inspire fierce loyalty while other brands struggle to get attention?

How to Create Raving Fans for Your Brand

In the book Primal Branding, Patrick Hanlon explains his theory for “Creating zealots for your brand, your company and your future.” He explains how the powerful brands become that way by carefully (and sometimes accidentally) creating a community of believers by employing seven different marketing tactics. All seven of these components are found behind every super-successful brand, product, service, personality, social cause, religion or movement.

Imagine if your product inspired the same level of loyalty that Apple, Disney and Starbucks receive from their customers. Now imagine you can actually engineer that loyalty right into your brand – it makes your head spin a bit, doesn’t it?

According to Patrick, these are the 7 key ingredients that you or your product, service or brand must have to inspire zealous loyalty.

The Creation Story – This is the back story that sets the stage. Think of Steve Jobs and Steve Wozniak working out of a garage building the first personal computer, Jeff Bezos writing Amazon’s business plan in the backseat of his car, or pharmacist Dr. John Pemberton concocting Coca-Cola.

You need a back story for your product, service or business. This might be how you got the idea, your struggle to solve a problem, your inspiration, etc. Storytelling is as old as language itself and touches people on a very deep, primal level. Do you want to foster a real, unifying connection on a subconscious level with your prospect? Then you need a story.

The Creed – This is what you believe in, your core principle, your mission statement. A creed differentiates and motivates. According to Sidney Pollack, “It’s the spine that supports the entire enterprise.” See if you can recognize these creeds:

“It’s the real thing”
“Save the whales”
“All men are created equal”
“Just do it”

So what’s your creed? Invest some time to get this right. And if you have more than one product and the products are wildly different, know that you’ll want a different creed for each one. For example, you won’t have the same creed for an info product on traffic generation as an info product on building your abs.

The Icons – These are best defined as a quick concentration of meaning. This could be a logo like the Nike swoosh, the smell of Cinnabons in the mall, a country’s flag, a national anthem, Alice Cooper’s eye make-up, Kiss’s face make-up, the Budweiser Clydesdales, Disney’s castle as well as Disney’s 2 black mouse ears, McDonald’s arches, the 2 notes Law and Order plays just before the show appears, the opening music to any television show or the 5 signature notes of Intel.

Choose your icon carefully, and then use it in all of your marketing. Update it when needed, being careful not to lose it in the process. It should always be instantly recognizable and tightly tied to your brand.

The Rituals – This is how our customers interact with your product and service, and how you interact with them. This one is a little harder to define and illustrate. We have rituals for everything we do on a frequent basis, including brushing our teeth, doing laundry, driving our car and checking our email. The key here is to focus on improving the experience the customer has with your product or brand. How can you raise the experience to a higher level? How can you make it more enjoyable, or even something they look forward to? How can you take the stress out and put the fun in?

What can you do to make the ritual of discovering, buying and using your product more enjoyable – so enjoyable, in fact, that people will talk about you and your product?

The Pagans, or Nonbelievers – These are best defined as “those other guys.” Us against them. Apple vs P.C. and Internet Explorer vs Firefox vs Chrome. One political party vs their opposition. One sports team vs their rival. Nothing unites a group faster than having a common ‘enemy.’ 7up declared itself the “un-cola.” Taco Bell tells you to “think outside the bun.”

Defining your pagans is important in defining who you are. Do you teach methods of getting free traffic? Then paid traffic methods are your pagans. Do you show people how to eat only clean, healthy foods? Then pseudo foods, pseudo food manufacturers and people who eat pseudo foods are your pagans.

The Sacred Words – Words specific and exclusive to your own product, service or brand. Walt Disney has ‘Mickey Mouse,’ ‘Goofy’ and ‘Donald Duck.’ Starbucks has a ‘grande.’ Dr. Seuss invented an entire world of sacred words. Apple has “think different.” Texters have their own sacred language. Information product creators and authors create their own terms to define what they’re teaching. By creating your own sacred words, your fans and followers are on the inside of the secret circle with their own language. It’s a cohesive, insider’s-only knowledge that brings a group together.

Think of a young couple in love – they develop their own language that is indecipherable to anyone else, and in this way they become 2 against the world. You can replicate this with your own sacred words, so don’t be afraid to get creative – your customers will love you for it.

The Leader – This person is the catalyst, the risk taker, the visionary, the iconoclast who set out against all odds to achieve something. Think Steve Jobs, Bill Gates, Oprah, Gandhi, Richard Branson, Nelson Mandela and others who have led movements, companies and causes.

The leader could be the founder or it could be someone who takes their place functionally or symbolically. This means if you don’t want to be the leader, you can choose someone else, like a spokesperson for your brand.

Does all of this sound like too much work just to sell a product? Perhaps it is if you’re thinking small. If your goal is to sell a few hundred copies of something and move on, then you don’t need these 7 steps. But if you want to create something that takes on a life of its own and grows exponentially, then adhering to every one of these 7 pieces of the Primal Code is essential.

We talk about making a video or an idea or a product go viral. How does that happen? Is it an accident, or is it because that product or idea meets every one of these 7 criteria? Spend some time looking at the famous people and especially popular brands, and see if they don’t use all 7 of these in their marketing.

Look at it this way – if you could create a brand that grows like a religion, wouldn’t you want to? Imagine the people you can help, the alliances you can forge, and the profits you can make.

10 Tips for Building Your Blogging Brand

You’ve either got a blog already, or you’re just about to start one. Congratulations! You are one of only 500 million. Now then, knowing that your blog is (statistically speaking) less than a needle in a haystack, how are you going to get it NOTICED and read?

10 Tips for Building Your Blogging Brand

In one word, the answer is BRANDING. You can either throw together a blog and hope it somehow gets found, or you can carefully craft a brand that captures readers’ attention and keeps them coming back for more.

To throw one together, just do what 99.9% of other bloggers do – wing it. Fly by the seat of your pants and hope for the best. In six months (or sooner) you’ll likely be so discouraged you’ll give up.

Building a brand is obviously the way to go. Think Google, Coke, Apple and Nike to understand the huge potential branding holds for your blog. Brands stand for something, mean something and create loyalty in their customers. They stand apart and often far, far above the competition. And best of all, really good brands get remembered and are sought out by consumers.

Here then are 10 tips for building your blogging brand:

Who are you writing to? Exactly who is your blog meant for? Create a clear picture of your ideal reader, including age, profession, family, worries, problems, hobbies, etc. You’ll be writing to this one person rather than trying to talk to everyone. Remember, when you target everyone, you interest no one. But when a certain segment of the population believes you’re writing just for them, you’ll build a loyal following.

Why are you writing to your specific readers? What is your goal? It might be to educate, to persuade, to motivate, etc. Keep your goal in mind at all times.

What are you writing about? This is your topic. It might be physical fitness, marketing, dating, etc. Decide in advance what your message is going to be.

Choose a brandable name. If you’re creating a fitness blog, for example, then you might choose a one or two word brand name that people are likely to remember, rather than a keyword laden name.

HowToGetHealthyAndLoseWeight.com isn’t really brandable – it’s too generic and too keyword rich. Think in terms of “Google” – now that’s a brand. You might try things like FitMonkey.com or SkinnyCakes.com – those are brandable and memorable.

Create a snappy tagline. A name generally isn’t enough – you also want a tagline to help brand yourself, to clarify what you do and to make your blog more memorable. If your blog is on bacon recipes, your url might be DeadPiggy.com and your tagline might be “Bacon lover’s recipes for the non-chef.” See how the tagline not only defines that the site is about bacon recipes, but also narrows the niche to those who don’t consider themselves to be good cooks? This is a prime example of using a tagline to define what you do and WHO you do it for.

Get a logo. Can you picture the Apple logo? Nike? Coke? A logo is an integral part of your brand. Make it clean, simple, eye-catching and unique. It’s worth the extra money to get your logo just right.

Adapt your logo into a favicon. Again, this is an important part of branding your blog.

Use a website design that matches your topic. A header full of balloons and clowns on a website about grieving generally isn’t going to work. Dull colors on a children’s website or a lack of photos of gardens on a gardening website won’t work. Make sure all of the visual elements of your site correspond with your topic.

Choose a writing style and stick with it. Take a lesson from McDonald’s here and give your readers what they’ve come to expect from you. Maybe you’re writing to a technical crowd – then you might write like an engineer. Or perhaps you’re taking on a persona, like the Rich Jerk. Odds are you’re going to write like yourself, which is perhaps best of all because you won’t have any trouble maintaining that style. Consistency is key because if one day you’re writing like the guy next door and the next day you’re writing like an English professor, your readers are going to get confused and likely won’t return.

Promote your blog’s name through social media. Consistently use your blog’s name everywhere. Don’t use “Law Enforcement Weight Loss” on Twitter and “Muscle Cops” on Facebook – no one will realize it’s the same blog you’re referring to. Again, this is another reason to choose a unique, short, brandable name that no one else is using anywhere.

If your blog is going to stand apart from the crowd, then you’ve got to do a little extra work, but that work will likely pay off handsomely in the end.

Not only will you stand apart from the crowd, you’ll also discover that if you ever decide to sell your blog, you’ll be able to charge a great deal more because you took the time to brand it.

‘Magic’ Words to Build Your Business Exponentially

It’s fine to build your business gradually, a step here and a step there. But it’s so much better, faster and just plain more FUN to build it by leaps and bounds.

'Magic' Words to Build Your Business Exponentially

Below you’ll find the magic words that will help you to do just that. Forget taking the long, slow painful route and resolve to achieve a quantum leap, or true metamorphosis in your business.

1 Magic Word That Quadruples Productivity And Profits

There are a myriad of tasks any one online marketer needs to perform, and the faster and better those tasks are completed, the more profitable the business can be. But struggling marketers who are trying to balance administrative duties, product creation, social media, customer service, formatting and uploading books to Kindle, writing blog posts, setting up JV’s, recruiting affiliates, writing emails, setting up autoresponders, doing research, writing sales copy, answering emails, forum posting and all their many other marketing tasks might be better off doing less, not more.

If you’ve ever been on a ship, you probably noticed the captain doesn’t cook the meals or swab the deck. Nor does he maintain the engines, hoist the sails, plot the navigation or the other 101 duties that are done aboard a ship. Rather, he is the pilot of the entire operation, instructing everyone else on what to do.

Perhaps it’s time you think of yourself as the pilot of your own business. Do those tasks which you are extremely good at, and OUTSOURCE the rest to professionals who excel in those areas. You will not only get far more done, but odds are the work will be completed faster in a more professional manner. And when you can quadruple your efforts by adding a few part time outsourcers, you can also quadruple your results and your profits.

Don’t kid yourself – you cannot do it all and make the kind of money you want. As soon as you can afford to, start outsourcing. It’s not only one of the most profitable things you can do, it also gets you away from the grindstone and able to see the big picture so you can better navigate the waters of your business.

2 Magic Words To Make You A Marketing Rockstar

If you want your content to be seen and shared, and if you want it to make a lasting impression on prospects, then the written word is seldom enough anymore. Let’s do a test: Tell me everything you can about the person who wrote the blog post you read yesterday. Drawing a blank? Now tell me everything you can about a video you saw yesterday. Different story, right?

What if someone calls you on the phone to sell you something you’re interested in, versus someone that shows up at your door. Which one are you more likely to buy from? Assuming you’re not freaked out that a salesman appeared out of no where with the product that adequately fits your needs, you’re going to buy from him, not the faceless person on the phone.

Obviously you can’t visit your prospects in person, but you can do something almost as good – USE VIDEO. People remember video over the written word because it engages more of the senses. If you only use the written word, you’re simply not going to make nearly the same level of connection that you could have with video.

Now then, you might be afraid to get in front of the camera. If so, you can start out with slideshow videos, animated videos or screencast videos. Then move up to videos of yourself because this is the real pay off. This is where people start to feel like they can really connect with you and they KNOW you. Remember, content is more important than quality. You don’t have to be the next Steven Spielberg to make this work, you just have to be authentic with something to say that people want to hear.

3 Magic Words That Can DOUBLE Your Sales

You should be doing this every single time you sell a product or service because it will invariably increase your bottom line. Marketers have added hundreds of thousands of dollars to their sales funnels by simply incorporating these three words into every sales system they create.

What are the 3 magic words? ALWAYS BE UPSELLING. Every single time you sell anything, offer an upsell / downsell sequence because it can turn your original $47 sale into a $300 sale or more, simply by offering the customer additional options.

Offer something that is complimentary to the original offer. It might make the original offer easier or faster to implement, go into more depth, offer more options, or even perform a service for them. It could be coaching, an additional information product, software, a membership program or anything else that helps the customer to achieve the result they want.

What if you don’t have a product or service to offer as an upsell? Then find an appropriate affiliate product that matches your original offer. And here’s a secret: When a customer turns down an upsell, they are typically more open to buying a lower cost (downsell) product. It’s almost as though the higher ticket item warms them up to the downsell offer. This is why car dealers and real estate brokers like to show cars and properties that are too expensive for the client. Once they show the client something more affordable, the client is more likely to make an offer than if they’d been shown the lower cost model in the first place.

4 Magic Words To Get You More Clients

If you’re selling big ticket items or services, I’m about to utter the 4 words 9 out of 10 marketers dread: PICK UP THE PHONE. Nothing sells as well as face to face contact except perhaps the phone. Let’s face it – your prospects are inundated with emails and shout-outs on social media. If you really want to connect and make the sale, you need to pick up that 500 pound phone and establish a real one-on-one relationship.

If you’re phone-a-phobic, start with existing customers. Find out how they’re doing with the product(s) they’ve purchased and what you can do to help them along (coaching, perhaps?) Next, move on to your lowest hanging fruit – those prospects you deem most likely to bite. Make it a rule to call 5 people each day, and within 3 weeks you’ll notice 2 things: First, being on the phone isn’t so scary anymore. And second, business is definitely picking up.

5 Magic Words That Virtually Eliminate Any Competition

Whatever your niche, there are others who are doing very nearly the same thing, better known as your direct competition. For example, if you’re a weight loss coach, there are thousands of other weight loss coaches you’re competing against to gain clients.

That’s why you’ve got to find a way to stand completely apart from the crowd, and the best way to do this is to CREATE A UNIQE POSITIONING POINT for yourself and your business. Find that one thing that makes you totally different from all the other weight loss coaches out there, that thing that draws customers to you like flies. And mind you, saying that you’re better, that your work is higher quality, that you’ve got more experience, etc., isn’t unique. Everybody says those things.

Can’t think of anything? Try this: “I will show you how to lose weight while NEVER feeling deprived and still eating the foods you love.”

Sign me up!

Here’s one from a carpet cleaner: “If I don’t remove your stain and get you sparkling clean carpets, I’ll pay you $50 for your time.”

You’re hired!

I wouldn’t need to hear another word in order to choose this carpet cleaner over all the others – would you?

A Chiropractor might advertise: “I’ll get you immediate relief from your back pain or your visit is completely free.”

That’s what I want to hear – make me an appointment now!

6 Magic Words That Double Subscribers

You already know how crucial it is to continually build your list. But are you being aggressive enough? The vast majority of websites are missing opportunities to grab more subscribers because they don’t PLACE OPT-IN BOXES ON EVERY PAGE of their website. Yet this simple step can as much as DOUBLE the number of subscribers you get from your site.

Most websites have an opt-in box on the homepage or none at all. But very few have an opt-in box on every single page. And fewer still place opt-in boxes on both the right sidebar above the fold, and again at the bottom of each post. But adding these boxes along with a great incentive to sign up will increase the number of subscribers you get. And make sure your opt-in box stands out with clean lines and no clutter.

Go ahead and place opt-in boxes in unexpected places as well. Do you have sales pages? Place an opt-in box on each one. Do you have more than one sign-up incentive? You might place one incentive in the right sidebar, and the other at the bottom of the page. This way if one incentive doesn’t interest them, then the other one might. You can then position your follow ups according to the incentive they chose.

You might even place a video with your opt-in boxes, instructing the reader to fill in their email address and press the button to get the incentive. By telling people what to do, you increase the chances they’ll actually do it.

Can you make a short, snappy and powerful quiz people can take? This is another way to capture email addresses. Once they finish the quiz, you request their email address so you can send them their confidential results via email.

7 Magic Words To Build Your Visibility And Reach a Larger Audience

If you’re not doing Google Hangouts yet, you’re missing the boat. Google Hangouts will increase your visibility, help you boost traffic to your site, improve your search engine ranking, improve your authority, increase the distribution of your content, and connect you to your potential customers, affiliates and joint venture partners. Therefore, HOST REGULAR GOOGLE PLUS HANGOUTS ON AIR. Hangouts are multi-participant video chats. When you host a hangout, you can carry on a training or conversation.

Your Hangouts might be informal chats, scripted or anything in between. You can keep the Hangout private, or you can live stream and broadcast your Hangouts on Hangouts On Air. By publicly streaming your show, it’s automatically recorded and added to your YouTube account. You can also embed it on your website.

If you don’t want it to go live, you can make it private, download it when you’re finished and edit it before posting it.

This is a great way to reach a huge audience and strengthen your reputation. Make a plan on how and when you will use Hangouts on Air, and set up a regular schedule for broadcasting. Think about using Google Hangouts for teaching and lecturing, for coaching, consulting, interviews, webinars, product demonstration, hold question and answer sessions, etc. The possibilities are exciting and nearly endless.

Live Hangouts On Air8 Magic Words That Increase The Money In Your List 10 Fold

A list full of buyers is worth at least 10 times more than a list full of people who haven’t purchased anything from you yet. In fact, in most cases a buyers list is often worth closer to 100 times more than a list of prospects, and here’s why: When someone purchases anything from you, even if they only spend $1, they are now in a vastly different mindset concerning their relationship with you and your products. They now have an OWNERSHIP mindset because they own one of your products, and because of this they are far, far more likely to purchase from you again and again and at higher and higher price points.

So what are the 8 magic words that increase the money in your list 10 fold or more? TURN PROSPECTS INTO BUYERS AS FAST AS POSSIBLE. In the beginning it doesn’t really matter if they are spending $1 or $100. The important thing is they have crossed that threshold from prospect to buyer.

How do you get prospects to immediately buy? The easiest way is to get them pre-sold by people they already know and trust. This means having affiliates refer people to you. If you cookie the affiliates in so that they receive commissions on anything prospects purchase for a long period of time, such as a year or even lifetime, affiliates will be more than happy to send you referrals.

Other ways to get people pre-sold on you before they even hit your site is to guest blog, to do joint ventures, and to create products that others in your niche can give away as a bonus to their own product. Whatever it takes, turn your prospects into happy customers as quickly as possible and you’ll be able to continue to sell to them for a long time to come.

9 Ways to Make a Million Dollars Online

Do you think a million dollars is out of reach? Think again. Short of investing – which takes capital – or working on commission in high ticket sales, there is likely no better place to become a millionaire than via the Internet.

9 Ways to Make a Million Dollars Online

To put a million dollars into perspective, you will need to earn $2,739 per day for 365 days if you’re going to accomplish the task in one year. If you’re patient, you need only make $548 per day for 5 years, or $274 per day for 10 years. You see? Making a million dollars is completely doable.

Here then are 9 gems to get you thinking in the right direction. My recommendation: Choose one and focus on that until it’s earning you a good income, then add a second and even a third stream into the mix.

1. Leveraging. Find something that works and then multiply your efforts. For example, create a great product line with a dynamite affiliate program, and then focus on recruiting the best affiliates to sell for you. You’ll be leveraging their efforts for your gain.

I forget who said it’s better to have 1% of the efforts of 100 people than 100% of the efforts of one – but imagine if you get 10% of the efforts of 100 people. You might need to recruit a 1,000 affiliates or more to find these 100, but it will be well worth it. There are product creators right now on ClickBank who have earned far in excess of a million dollars simply by using this method.

2. Scaling. When you create a product that is a hot seller, don’t stop. Create similar products at larger price points that you can sell to your same customers. Then create related product lines to sell to existing customers, as well as to attract new customers to your product lines. Your goal is to add to your product line both vertically and horizontally, attracting a much larger share of your market and making you the market leader.

3. Coaching. Start with a few clients to figure out what you’re doing. Then scale this up and leverage it with affiliates. You can sell one-on-one coaching, coaching memberships, group coaching and coaching events. Imagine putting on a coaching event in a different city every two weeks and selling seats for $997. You’d only need to sell 39 seats in each city to earn that million dollars.

Not possible you say? Tell that to Tony Robbins – he probably earns close to a million dollars for every event he does, and that’s after expenses. In case you’re curious, his net worth is estimated to be $500 million. Think about it – if he can earn a million dollars 480 times, you can certainly do it once.

4. Continuity. If you could sell a product once for $27, or you could sell access for $10 a month, what would you do? Here’s a hint: What do Netflix, cable companies, cell phone companies, utility companies, hosting companies, etc. all have in common? Continuity – the ability to bill month in and month out. Find something that people are willing to pay for monthly, then scale it up and use leverage, and you’ve got a proven wealth formula. So what’s the best place to start looking for the right product? Software or some kind of online automated service. You can give away free trials and then begin charging.

5. Consult. If you’re really good at business or marketing, consider consulting with existing business for a share of the profits. For example, you work with a publisher to increase sales of their products, and in exchange you get 50% of the increased revenue. This is found revenue they would not have received if not for you, so it’s a win-win and a great way to make serious money. Start with small businesses, earn your successes and work up to the million dollar deals.

6. JV Broker. There are tons of businesses outside of the IM field who don’t know much of anything about doing joint ventures. You can set up deals between these businesses and product owners to promote the products to the business’ existing customer list for a share of the profits.

For example, an online fitness equipment seller has a list of 100,000 customers and prospects. You broker a deal between them and a fitness info product, taking a percentage of the profits. You write the series of emails, set it all up, and take your cut. Then you do it again and again. One deal could make you anything from several hundred dollars to six figures, depending on the size and responsiveness of the list, how well matched the product is to the desires of the list and other factors.

7. Be cheap. If you can somehow offer an extremely popular and in demand product at a lower price while still making a profit, you could earn far more than a million dollars. Swanson Vitamins offers nearly every herb and vitamin imaginable, and every price is almost always lower than stores and mail order competitors.

Netflix offers unlimited streaming for less than $15 per month – about the price you used to pay for 4 movie rentals – and you had to drive to pick those up and return them. Hosting is another great example – it used to cost far more to host a website until one company decided to start charging $10 a month, and later reduced that price even lower. You won’t find this type of opportunity available everyday, but if you keep your eyes peeled and you’re not afraid to take massive action, you could be the next Netflix.

8. Be an authority. Or better yet, get famous. When you’ve got a name people recognize, they want to do business with you. In fact, if you’re famous or enough of an authority, you can command top dollar for your products and services. Just look at a handbag in a discount store versus a handbag with the famous Gucci name on it. The difference in price is downright ridiculous, especially when you realize there sometimes isn’t much difference in quality.

Could Tony Robbins command so much money or fill entire auditoriums with $1,000 attendees if he weren’t famous? Probably not. So how did he get so famous? Infomercials. And results, of course! Originally, he bought his way to fame and made money the whole way by truly helping people. Put out press releases, do outrageous things, become known as the mover and shaker in your industry and you can be famous, too.

9. Be Oprah. Not actually Oprah, of course, but look at how she got rich – she hosted a talk show and made her guests look good. Today thanks to the Internet, anyone can host their own show. You can do video or podcast or both. You can interview anyone on any topic, so long as you can get them to say yes. And you can become famous and rich doing it.

How? Choose a niche and make your show THE authority on that niche. Then promote the products of the people you interview.

Now that I’ve shared these methods with you, take a few minutes to read them again. Which one resonates with you? Which one gets you excited and motivated? Which one can you see yourself doing?

Notice something – you are no longer thinking about “whether” you can make a million dollars. Instead, you are now thinking about “how” you WILL make a million dollars. Big difference, huh?

The very first step to making money is believing you can do it. The second step is choosing a plan of action. And the third step? TAKING action.

You’re Doing Affiliate Marketing All Wrong

What’s the easiest way to make money online, without having to create a product or a sales page? Affiliate marketing, of course. 🙂

So, why is it that most affiliate marketers never make nearly what they could make? Anyone has the potential to make HUGE money in affiliate marketing, yet 90% or more of affiliates make a pittance (I’ll wager the number is closer to 98%, in fact.)

You’re Doing Affiliate Marketing All Wrong

Think about this: If you earn an average of $50 on each sale in a sales funnel you promote, and you make 6 sales, you’ve made $300. Sounds good, right?

But guaranteed, there is someone else who made 600 sales and walked away with $30,000.

Why did they make 600 sales when you made just 6?

There are reasons why a handful of affiliate marketers do amazingly well, and everyone else barely makes a profit.

And marketers who understand this will always have a tremendous advantage over marketers who don’t.

1: Build a Relationship

I know you’ve heard it before, but are you doing it? People buy people, not products.

If you want them to open your email and click your link, or visit your Facebook Group and click a link, you’ve got to have a RELATIONSHIP with your people.

This is so simple to do, yet few marketers take the time.

Start with a blog post that is all about you, and then send new opt-ins to the post so they can get to know you. Make the post silly, funny and most of all REAL. Talk about the stupid stuff you’ve done, the mistakes you’ve made, where you live and so forth.

Do you have a strange hobby or unusual taste in food? Include that. Do you have 17 pets? Talk about them. Do you work until 3 in the morning and sleep until noon? Mention that.

Reveal the real you. Not the details people don’t want, but the ones that amuse and interest. You’re looking to make a real connection, not give a resume.

And above all else, don’t make your life seem like a series of magnificent accomplishments. No one is going to relate to someone who turns everything they touch into gold.

But they are going to relate to the time you bought Bitcoin when it was worthless and sold it just before it took off, or the time you thought you could fly and jumped off your uncle’s barn into the manure pile.

And don’t stop with your ‘about me’ page, either. Use this relationship building in your lead magnet, your emails, your other blog posts and so forth.

Always inject a little bit about yourself. Not so much that you bore people, of course, or make everything seem about you. But just enough to keep it real.

Think about relating an event to a friend. Aren’t you going to give your own perceptions of what happened, as well as tell about how you got out of your car and stepped in the mud puddle just before your big presentation?

Use this same method of personal, one-on-one friend communication with your readers as well.

Post on your blog as often as possible, and we’re talking every day or two. Encourage your list to subscribe to Feedburner or the equivalent so they know when you add a new post.

Your readers will realize you’re a real person who isn’t out to pitch them a new product every 5 minutes. And they’ll gladly read your sales emails much more readily when they know there is a real live human being who is sending them these messages.

2: Use Your Own Voice

How many emails do you receive that say something along the lines of, “Buy this product – this product is the greatest product ever – you will be sorry if you miss this – so rush right over and buy it now.”

Yeah. Same old stuff, over and over again.

There is a marketer (or maybe several, but I’m thinking of one in particular) who sells MASSIVE quantities of this exact type of emails as a swipe file to new marketers.

Like a brand-new marketer couldn’t write their own 25 word email that basically says, “GO BUY THIS NOW!”

People are TIRED of getting these emails. You’re tired of getting these emails. I’m tired of getting these emails.

Same phrases, same message, same B.S.

If you’re not going to stand apart from the crowd, then you’re going to have to share the same crumbs they’re getting.

Instead, take 30 minutes and write your own promotional email in your own voice.

Forget hype. Be sincere. Be honest. “Hey, this product isn’t for everyone. I don’t even know if it’s for you. But if you have this problem, then maybe this is your solution. Check it out and decide if it’s right for you, because I know it’s worked like crazy for some people. And it’s on sale right now, too.”

I’ve written emails where I basically tell people not to buy something unless they really really want it or need it. “Don’t buy this if you already know how to do xyz.” “Don’t buy this if you’re not going to be doing this type of marketing.” This is only for people who want (fill in the blank.) It’s like I’m trying to talk them out of it, which paradoxically often results in more sales, not fewer.

But the point isn’t tricking them into buying; it’s to be honest. Because you know what? That latest, greatest product you’re promoting ISN’T what everyone on your list needs. Some of them, sure. The rest of them, no.

Do you have any idea how refreshing it is to open an email that says, “Here’s a new product, thought you might want to know, but please don’t buy it if you’re not going to use it.”

The first time I got an email like that, I bought the product without even reading the sales letter. True story. I was just so happy that someone wasn’t ramming a sale down my throat, that I jumped at the chance to buy it.

Weird but true.

My point is, be you. Be honest. Talk to your readers as though they are your best friends and you don’t want to lose your best friends by acting like a carnival barker who is here today and pulled up stakes (vanished) tomorrow with their money.

3: Email a LOT

This is the one where people like to argue with me, and I understand that.

You’ve heard over and over again that you shouldn’t email too often, or you’ll upset your subscribers, right?

After all, every time you email, there is the potential that a subscriber will hit the unsubscribe button.

Do you know what the potential is when you DON’T email? Nothing. No opens, no clicks, no sales… not even any relationship building.

Do you want people to open and read your emails? Then send out those emails EVERY DAY.

Here’s why:

First, almost no one will see every email you send out. Let’s say you’ve got a sale on one of your products. Don’t you think your readers might like to know about it? But if they miss the one and only email you send that lets them know, then they’ve missed out on the discount and you LOST a sale.

Second, send emails at different times. I opened someone’s email just yesterday, decided I was VERY interested in the new membership he was selling, clicked the link and discovered it was no longer available.

What happened? This particular marketer only sends out emails at 1:00 a.m. my time, so I don’t even see most of his emails in the avalanche of mail I get before I wake up.

Third, if you’re sending email once a week or once a month, your readers are forgetting who the heck you are. And when you finally do send an email, they think it’s spam.

Fourth, if you mail more often, you will make more money. Don’t take my word on this, just do it for one month. Send out one email per day, every day, for 30 days. Put a promotion in each one. See if you haven’t made more – a LOT more – money during that time period than during the previous month.

And by the way, I’m not saying JUST send out a promotion in each email. Make sure you have some content in there as well, even if it’s just an amusing anecdote.

4: Think of affiliate marketing as a BUSINESS

This isn’t a hobby, nor is it an add-on for an additional income stream.

Even if you go on vacation, be prepared to send out an email every day. Schedule them in advance or write them on vacation. Either way, affiliate marketing to your list is a business that you can’t just jump into when you need cash and forget about the rest of the time.

You don’t have many support issues, since the product owners handle this. You don’t have to worry about creating products, sales pages and so forth. You don’t have to drive traffic, unless it’s to build your list bigger.

With so much you don’t have to do, there’s no reason not to focus your time and energy into building relationships with your list and promoting to them every single day.

Affiliate marketing can be some of the easiest money you’ve ever made, if you put in the time and effort to make it a real business.

Hello world!

Hi, it’s Emil and this is my new website. Stay tuned… I’ll have great things to share!

For starters, here’s an article I think you’ll enjoy…

It’s called: “Make the Leap to Home Business Success

Make the Leap to Home Business Success

If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.

I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.

That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.

You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!

About the author: Stone Evans was a washed up restaurant worker desperately searching for a way to save his family when he discovered the internet and affiliate marketing… 24 months later he finally cracked the code and started earning over $10,000 per month. Now the same system that saved him is available to you here >>

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